ANTHONY BERDECIO

Vista Verde Tortilla Wraps & Chips – Foodservice Sell Sheet Design

 

Vista Verde, a leading national Latin-inspired food brand, partnered with me to create a refreshed four-page sell sheet designed to reignite excitement among foodservice operators and drive stronger sales performance. The existing materials lacked the energy, cohesion, and clarity required to compete in today’s fast-paced foodservice environment.

 

The new four-page document was strategically structured to tell a complete brand and product story — opening with vibrant, appetite-driven photography and brand messaging, followed by detailed product features, application ideas, and ordering information. This format allowed sales representatives to guide conversations seamlessly from brand narrative to actionable data, empowering them with a visually compelling, results-focused tool.

 

The final design successfully combined bold visual storytelling, authentic Latin-inspired cues, and a modern layout system, positioning Vista Verde as a dynamic and credible choice within the national foodservice market. The piece has since become a flagship collateral item, driving measurable engagement and increased conversions across distributor and operator channels.