ANTHONY BERDECIO

I’m a multidisciplinary graphic designer with over a decade of experience shaping brand identities, marketing systems, and visual strategies for organizations across the food, print, and consumer goods industries. My work bridges creative design and business strategy—helping brands communicate clearly, compete effectively, and perform visually across every medium.

 

Most recently, I served as the in-house graphic designer for Independent Marketing Alliance (IMA), developing brand and marketing assets for 17 exclusive national foodservice brands that collectively generated over $40 billion in sales. While there, I led the design of packaging systems, sales collateral, corporate events, and brand presentations that connected suppliers, distributors, and major retail partners.

 

My career began in San Antonio’s fast-paced creative scene, where I produced promotional design for restaurants, nightlife venues, and entertainment brands—work that led to collaborations with national publications and food and beverage companies. That early entrepreneurial experience shaped my approach to design as both art and business: an intersection where storytelling, visual consistency, and measurable results align.

 

Today, I partner with companies of all sizes—from national food brands and print manufacturers to startups and creative agencies—to build design systems that scale. My portfolio includes corporate identity development, website design, packaging, marketing materials, and motion-based content that unify brand voice across digital and print channels.

 

At the core of my work is a single goal: to design with purpose, transforming visual communication into a strategic asset that elevates brand perception and drives commercial growth.