ANTHONY BERDECIO
Imagine Conference – Executive & Celebration Dinner Invitations
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As the in-house designer for Independent Marketing Alliance (IMA)—one of the nation’s largest foodservice distribution networks—I was tasked with developing a pair of exclusive event invitations for the Imagine Conference, a premier industry gathering uniting top-tier food manufacturers with executive leadership from five of the country’s largest foodservice distributors.
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Held at a luxury resort in California, the multi-day event blended high-level strategic meetings with elevated networking experiences, fine dining, and leisure activities such as golf and culinary showcases. The invitations needed to reflect the prestige of the occasion while maintaining IMA’s sophisticated brand standards.
I designed two coordinated yet distinct pieces—one for the Executive Dinner and one for the Celebration Dinner—balancing refined typography, premium finishes, and subtle brand cues that mirrored the exclusivity and tone of the venue itself. Each invitation served as both a functional communication and a tactile brand experience, setting the stage for an event that celebrated partnership, innovation, and the power of collaboration in the national foodservice industry.
Celebration Dinner Invitation
A bright, coastal illustration style evokes the relaxed elegance of a California evening by the ocean. Designed to capture the warmth and optimism of the Imagine Conference’s closing celebration, pairing modern typography with painterly textures and vibrant seaside hues.
Executive Dinner Invitation
A refined dusk palette and elegant typography set a sophisticated tone for an evening of leadership and connection. The design mirrors the exclusivity of the event’s oceanfront setting—balancing corporate prestige with a sense of calm, understated luxury.
