ANTHONY BERDECIO
Boostie – Brand Identity, Website, and Product Launch Campaign
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Boostie is a sprouted seed and nut brand focused on clean, functional nutrition made simple. I was commissioned to develop the full creative ecosystem for the brand—from visual identity and digital presence to packaging and multimedia advertising.
The website serves as the central hub for the brand’s e-commerce and storytelling, combining bold imagery, a sunrise-inspired color system, and intuitive navigation to reflect Boostie’s energy and vitality. Designed for both mobile and desktop, the site integrates smooth motion graphics, product highlights, and lifestyle photography to create an engaging and performance-driven experience.
This project represents a comprehensive creative buildout—strategically unifying digital design, packaging, and video content to position Boostie as a credible new entrant in the health and nutrition space.
Brand Identity Design
The Boostie logo captures the spirit of vitality and renewal with a stylized mountain range and rising sun motif. Its upward energy and bold typography convey movement, strength, and optimism—anchoring the brand’s positioning as a natural, uplifting choice for everyday nutrition.
Video Ad Campaign – Social Launch
Produced for a paid Meta social media ad campaign, this video spot introduces Boostie’s personality through bright motion, quick pacing, and vibrant product storytelling. The concept was built to maximize engagement and brand recall across mobile-first platforms.
Motion Graphics Content – Product Highlights
A dynamic short-format motion sequence created to visualize the key ingredients, benefits, and lifestyle appeal of Boostie’s sprouted nut and seed line. The motion system was designed for ad campaigns across TikTok, Instagram, and YouTube.
Product Packaging Design
Packaging design for Boostie’s flagship product line—Sprouted Nuts & Seeds—featuring three bold flavor variants: Naked, Pink Lemonade, and Raspberry. The visual system combines transparent ingredient imagery with strong color segmentation for easy differentiation, while maintaining consistency through logo placement and sunrise-inspired brand colors.