ANTHONY BERDECIO
IMA Bar & Grill Summit – Event Branding & Invitation Design
The IMA Bar & Grill Summit is a national training and networking event uniting distributor members, sales teams, marketing professionals, and corporate chefs to explore strategies for success in the bar and grill segment. While serving as in-house designer at Independent Marketing Alliance, I was tasked with developing the event’s visual identity and invitation design.
The creative direction blended an energetic, approachable tone with the authority of a corporate event. The logo design captures the casual confidence of the bar and grill atmosphere through bold typography, a distressed texture treatment, and contrasting red script — evoking both craftsmanship and energy. This identity was extended into the event invitation, which visually unified multiple sessions and product showcases under a single, cohesive aesthetic system.
The result was a distinctive event brand that aligned with IMA’s national image while resonating with the collaborative, fast-paced nature of the foodservice industry. The Bar & Grill Summit became a model for how IMA could elevate internal events through thoughtful, design-driven storytelling and visual cohesion.
Developed as part of a full event branding package for Independent Marketing Alliance, this logo captures the approachable energy of the bar and grill category through bold distressed typography, contrasting script accents, and a clean circular lockup that translates seamlessly across print and digital applications.
Designed to complement the event’s visual identity, the invitation highlights key sessions and themes with a bold, energetic layout and clear hierarchy. The composition balances a modern corporate presentation with the inviting, down-to-earth tone of the Bar & Grill Summit experience.