ANTHONY BERDECIO
Alder & Main — Brand Presentation Deck
Alder & Main — Brand Presentation Deck
A refined visual identity exploring craftsmanship, calm, and connection.
The Alder & Main presentation deck was developed to define a brand rooted in modern living and mindful design. The concept blends retail, interior, and lifestyle aesthetics to create a world where simplicity meets soul — celebrating natural materials, handmade quality, and the warmth of community.
Through curated visuals, typography, and tone, the deck translates the brand’s philosophy of crafted minimalism into a cohesive system across packaging, retail environments, and digital platforms. Designed as both a creative direction and marketing asset, this presentation demonstrates how thoughtful brand storytelling can transform retail identity into a complete sensory experience.
Digital Display Campaign
These digital banners extend the Alder & Main brand into paid media, maintaining the same sense of warmth and refinement established in the core identity. Designed for Google Display and lifestyle platforms, the ads communicate calm, tactile elegance through a restrained color palette, crafted typography, and the interplay of natural textures.
Each composition highlights Alder & Main’s brand promise — curated design for everyday living — inviting audiences to explore a collection defined by simplicity, authenticity, and thoughtful detail.
Social Media Ad Campaign — “The Beauty of Simple Things”
This social campaign was created to express the Alder & Main brand voice across digital platforms through calm, tactile visuals and refined storytelling. The concept, “The Beauty of Simple Things,” highlights the brand’s appreciation for craftsmanship, material honesty, and quiet design — inviting audiences to slow down and find beauty in everyday rituals.
Each layout was optimized for Instagram and lifestyle-driven channels, maintaining a consistent palette of natural tones, soft textures, and serif typography. Together, the ads reinforce Alder & Main’s identity as a brand rooted in warmth, restraint, and thoughtful living.
Email Marketing Design
“Design for Living Well”
This email campaign was designed to introduce the Alder & Main brand through a tone of warmth, simplicity, and modern refinement. Centered around the message “Design for Living Well,” the layout combines soft imagery, natural textures, and approachable copy to create a sense of calm and connection.
Structured for both retail and lifestyle audiences, the design highlights seasonal products, brand philosophy, and a clear call-to-action — guiding readers from inspiration to engagement. The result is a cohesive digital touchpoint that reinforces Alder & Main’s identity as a curated destination for modern living goods.
